At Charlie’s Bookstore & Fan Shop, there’s always a reason to wear red.
Shop the largest selection of official USD Coyotes apparel and merchandise—online, downtown Vermillion or at our campus location inside the Muenster University Center (MUC). Whether you're a student, alumni, parent or fan, you’ll find gear for everyone—including men, women, kids and even pets.
Explore the latest styles from top brands like Adidas and Nike. From move-in day to homecoming weekend, Charlie’s is your one-stop shop for USD clothing, gifts, school supplies, and fan essentials.
As the official store of the University of South Dakota, we’re proud to support the Coyote community. Every purchase at Charlie’s supports USD student scholarships.