About Us

Dakota Days. Gamedays. Tailgates. Fridays.

For USD Coyote fans, there's always an occasion to wear red. And there's a reason to proudly wear your official University of South Dakota gear and apparel. And now, you can always get it at Charlie's.

Shop for your official USD Coyotes clothing at USDCharliestore.com online, at Charlie's in downtown Vermillion, or at Charlie's Bookstore & Fanshop on campus in the Muenster University Center. 

Choose from the area's largest selection of South Dakota Coyotes merchandise for fans, students, parents and alumni. Check out the latest from top sportswear brands like Adidas, Nike, Under Armour and Columbia. For incoming freshmen or homecoming alumni, it's all here: USD Coyote clothing and gear for men, women, kids and pets.

When you make a purchase at Charlie's a percentage of all profits go directly to USD student scholarships. Last year the University of South Dakota provided more than ($1.4 million) dollars in student scholarship funds.

So whether it's "Wear Red Friday" or "Beat State Saturday," you'll want to show your Coyote spirit. And you'll want to get it at Charlie's.

Wear Red! Go Yotes! Get it at Charlie's!