• Graphic with paper textured background and red text, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a new red crew and black crew with tonal embroidered South Dakota.
    Graphic with paper textured background and red text to the left side, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a new red crew and black crew with tonal embroidered South Dakota.
  • Black background with new Coyote logo near bottom right with text, 'EVOLVE YOUR WARDROBE' and image of white Adidas quarter zip, Gray crew, and red tee above.
    Black background with new Coyote logo to the right with text, 'EVOLVE YOUR WARDROBE' below and image of white Adidas quarter zip, Gray crew, and red tee to the right with the new Coyote logo
  • Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text below, 'JOIN OUR REWARDS PROGRAM.'
    Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text to the right, 'JOIN OUR REWARDS PROGRAM.'
  • Image young woman in a black USD tee standing outside the library on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'
    Image three students walking on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'

Shop New Arrivals

MV Pro Weave Crew with Tonal South Dakota
MV Pro Weave Crew with Tonal South Dakota $54.99
Black short-sleeve tee with red, white, green and yellow designs and text, 'HONORING THE PAST. CELEBRATING THE PRESENT. CREATING THE FUTURE. TOGETHER. BLACK HISTORY.;
2025 Black History Short Sleeve Tee Adult $23.99
Gray short-sleeve tee with white, red and cream text and design that says, 'UNIVERSITY OF SOUTH DAKOTA CELEBRATING NATIVE EXCELLENCE.'
Celebrating Native American Excellence Gray Short Sleeve Tee $23.99
Black short-sleeve tee with white, red and cream text and design that says, 'UNIVERSITY OF SOUTH DAKOTA CELEBRATING NATIVE EXCELLENCE.'
Celebrating Native American Excellence Black Short Sleeve Tee $23.99
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Shop Gifts for Grads

Heathered gray tee with black words that say 'ALUMNI UNIVERSITY OF SOUTH DAKOTA' and a red SD Paw logo below it
MV USD Alumni Bar Logo SD Paw Grey Tee $19.99
USD Black Padfolios with Zipper
USD Black Padfolios with Zipper $39.99
Vintage Charlie Lapel Pin
Lapel Pin Vintage Charlie with post $3.00
Gray speckled mug with red University of South Dakota Alumni lettering and black handle
Black Graystone Finish Mug USD Alumni $12.99
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Shop the Vintage Inspired Collection

Red Champion Bomber jacket with red and white striped sleeve and hem cuffs and SD Paw logo on upper left chest.
2024 Champion Men's Letterman Bomber $99.99
Oatmeal button up cardigan with two red stripes at elbow of each sleeve and red, black and white SD Paw logo on upper left chest.
2024 Champion Oatmeal Cardigan with Red Stripes on Sleeve $69.99
Red pullover v-neck with red and white striped sleeve cuffs and detail at neckline. Black and white text across chest, 'SOUTH DAKOTA,' with small SD Paw logo below.
2024 Champion Men's Scout Red V-Neck Pullover Jacket $89.99
Red unisex tee with text, 'University of South Dakota 1862,' in thin white banner and large block text below, 'DAKOTA DAYS,' that features photos in black and white of past D-Days celebrations including parade floats, football players and crowds at the game and then a small white flag graphic to the right that says, '110 years.'
2024 Dakota Day Unisex Red Tee Postcard Style 110 Years $22.99
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Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800

DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200

Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800

DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200