• Text in red and black, 'shop gifts for your first coach...Gifts for Dad," featuring an assortment of products arranged to look like a gift including apparel, accessories like a tie and socks, and a coffee mug. A "Shop" button is also displayed.
    Text in red and black, 'shop gifts for your first coach...Gifts for Dad," featuring an assortment of products arranged to look like a gift including apparel, accessories like a tie and socks, and a coffee mug. A "Shop" button is also displayed.
  • Graphic with paper textured background and red text to the left side, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a new black alumni quarter zip and light heathered gray version.
    Graphic with paper textured background and red text to the left side, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a new black alumni quarter zip and light heathered gray version.
  • Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text below, 'JOIN OUR REWARDS PROGRAM.'
    Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text to the right, 'JOIN OUR REWARDS PROGRAM.'
  • Image young woman in a black USD tee standing outside the library on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'
    Image three students walking on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'

Father's Day is June 15

Shop Gifts for Dad

Charcoal gray tee with text that says 'DAD UNIVERSITY OF SOUTH DAKOTA' with the SD Paw logo underneath
MV USD Dad Bar Logo SD Paw Charcoal Tee $19.99
Light heather gray tee with text that says 'GRANDPA UNIVERSITY OF SOUTH DAKOTA' with the SD Paw logo underneath
MV USD Grandpa Bar Logo SD Paw Heather Tee $19.99
Stainless steel tumbler with red band with white University of South Dakota Dad text
Red Satin Finish Tumbler with Handle USD Dad $12.99
Brown bifold leather wallet with SD Paw logo on front
Evergreen Wallet Brown Bi-Fold $32.99
View all

Shop the Summer Collection

Red tropical floral print button up with full color SD Paw logo on upper left chest.
Spring Colosseum Men's Red and White Camino Camp Shirt $65.00
Red ribbed women's tank with white outline text, 'USD,' and black script, 'Coyotes,' across chest.
2025 Colosseum Women's Sublime Ribbed Red Tank $28.00
Model wearing red ribbed bike shorts with side pocket and SD Paw logo on left side of thigh.
Zoozatz Ribbed Bike Shorts with Pockets $45.00
Red infant tank romper with white lettering across chest, 'USD Coyotes.'
Colosseum Infant Elemental Tank Romper $26.00
View all

Shop New Arrivals

Black quarter zip with embroidered 'UNIVERSITY OF SOUTH DAKOTA ALUMNI,' in a circle with the SD Paw logo in red, white and black on the upper left chest.
2025 MV Fleece Quarter Zip Embroidered USD Alumni Left Chest $39.99
MV Pro Weave Crew with Tonal South Dakota
MV Pro Weave Crew with Tonal South Dakota $54.99
Black short-sleeve tee with red, white, green and yellow designs and text, 'HONORING THE PAST. CELEBRATING THE PRESENT. CREATING THE FUTURE. TOGETHER. BLACK HISTORY.;
2025 Black History Short Sleeve Tee Adult $23.99
Gray short-sleeve tee with white, red and cream text and design that says, 'UNIVERSITY OF SOUTH DAKOTA CELEBRATING NATIVE EXCELLENCE.'
Celebrating Native American Excellence Gray Short Sleeve Tee $23.99
View all

Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800

DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200

Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800

DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200