• Group of fans in USD gear outside of the Dakota Dome with promotional text 'YIPEEO HERE WE GO Get your game day essentials today!'
    Group of fans in USD gear outside of the Dakota Dome with promotional text 'YIPEEO HERE WE GO Get your game day essentials today!'
  • Textbooks sitting on a shelf with a black background where text is overlaid 'ORDER YOUR FALL TEXTBOOKS NOW! Textbooks will NOT be picked up at Charlie's. All textbook orders will be delivered directly to the address you enter at checkout.
    Textbooks sitting on a shelf with a black background where text is overlaid 'ORDER FALL TEXTBOOKS Textbooks will NOT be picked up at Charlie's. All textbook orders will be delivered directly to the address you enter at checkout.
  • Graphic with paper textured background and red text to the left side, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a new black Nike tee and red tee both with, 'Yotes,' script across chest.
    Graphic with paper textured background and red text to the left side, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a new black Nike tee and red tee with, 'Yotes,' script across chest.
  • Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text below, 'JOIN OUR REWARDS PROGRAM.'
    Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text to the right, 'JOIN OUR REWARDS PROGRAM.'
  • Image young woman in a black USD tee standing outside the library on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'
    Image three students walking on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'

Shop New Arrivals

Woman wearing a red crew with tonal SD Paw logos sporadically covering garment.
Gameday Social Oversized Red Crew Lantern Sleeve with Repeat SD Paws $84.00
Young woman wearing a gray cew wih white and red oversized text graphic 'UNIVERSITY OF SOUTH DAKOTA EST. 1862 GO YOTES.'
Gameday Social Oversized Heather Gray Crew Lantern Sleeve $84.00
White Champion crew with tackle twill text across chest 'SOUTH DAKOTA' in red with black outline.
Champion Crews with South Dakota Tackle Twill $54.99
Champion Hoodies with South Dakota Tackle Twill
Champion Hoodies with South Dakota Tackle Twill $59.99
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Shop the Summer Collection

Red ribbed women's tank with white outline text, 'USD,' and black script, 'Coyotes,' across chest.
2025 Colosseum Women's Sublime Ribbed Red Tank $28.00
Heather gray tee with red text across chest, 'SOUTH DAKOTA COYOTES.'
2025 Colosseum Men's Physics Short-Sleeve Heather Gray Tee $30.00
Red infant tank romper with white lettering across chest, 'USD Coyotes.'
Colosseum Infant Elemental Tank Romper $26.00
Black mesh shorts with side pockets and white text, ' SOUTH DAKOTA COYOTES USD' on bottom of left leg
Champion Mesh Short with Side Pockets $34.99 $29.99
Sale
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Shop 60% off Clearance

Black quarter zip with embroidered 'UNIVERSITY OF SOUTH DAKOTA ALUMNI,' in a circle with the SD Paw logo in red, white and black on the upper left chest.
MV Fleece Quarter Zip Embroidered USD Alumni Left Chest $44.99 $35.99
Sale
Red Adidas tee with large white graphic including Adidas logo, SD Paw logo and text, '2024 FOOTBALL MVFC REGULAR SEASON CHAMPIONS.'
2024 MVFC Champs Poly Red Tee $32.99 $25.99
Sale
Black crew with black chenille lettering arched across chest, 'SOUTH DAKOTA,' with gray outline.
MV Black Crew with Chenille South Dakota $39.99 $25.99
Sale
Gray cropped corded crew with black design, 'SOUTH DAKOTA' and university seal below.
League Women's Cropped Timber Crew Corded $59.99 $49.99
Sale
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Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800

DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200

Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800

DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200