• Red banner with white text, 'CYBER MONDAY STARTS EARLY 30% OFF SITEWIDE* ONLINE ONLY NOV. 30 - DEC. 1.'
    Red banner with white text, 'CYBER MONDAY STARTS EARLY 30% OFF SITEWIDE* ONLINE ONLY NOV. 30 - DEC. 1.'
  • Holiday-themed merchandise including sweatshirts, snowglobe and ornaments on a white background with text 'Start Your Holiday Shopping'.
    Holiday-themed merchandise including sweatshirts, snowglobe and ornaments on a white background with text 'Start Your Holiday Shopping'.
  • Graphic with paper textured background and red text, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a gray hoodie with chenille decoration 'THE UNIVERSITY OF SOUTH DAKOTA,' and a red Nike crew with black and white script 'Yotes.'
    Graphic with paper textured background and red text, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a gray hoodie with chenille decoration 'THE UNIVERSITY OF SOUTH DAKOTA,' and a red Nike crew with black and white script 'Yotes.'
  • Group of fans in USD gear outside of the Dakota Dome with promotional text 'YIPEEO HERE WE GO Get your game day essentials today!'
    Group of fans in USD gear outside of the Dakota Dome with promotional text 'YIPEEO HERE WE GO Get your game day essentials today!'
  • Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text below, 'JOIN OUR REWARDS PROGRAM.'
    Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text to the right, 'JOIN OUR REWARDS PROGRAM.'
  • Image young woman in a black USD tee standing outside the library on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'
    Image three students walking on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'

Shop the Holiday Collection

Red glass ball ornament with white vintage Charlie face.
Yuletide Glass Ornament Red with White Vintage Charlie Imprint $12.99
Snowman ornament with red hat with SD Paw logo and lantern.
NIghtwatch Snowman-Red $14.99
Wooden ornament with a winter scene including the silhouette of a coyote howling and 'University of South Dakota' text near bottom.
Wooden Ornament $12.99
Multi color wood holiday tree ornament with SD Paw logo.
Quincy Deluxe Ornament Multi Colored Tree $14.99
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Shop New Arrivals

Quilted cream full zip women's jacket with red script 'Yotes' on upper left chest.
College House Women's Quilted Full Zip Jacket $69.99
Cream full zip jacket with puff red and black embroidered 'South Dakota Go Yotes' on upper left chest.
League Unisex Full Zip Jacket with Puff Graphic South Dakota Go Yotes $79.99
Red t-shirt with white 'Beat State' text and the SD Paw logo below it.
Beat State Red Unisex Tee $19.99
Black long-sleeve tee with tan design - a pentagon shape with American flag and text 'YOTES HONORING OUR HEROES' inside the shape across chest and "U.S. ARMY' on upper left chest, 'UNAFRAID' on left sleeve.
2025 Military Black Long-Sleeve Tee $35.99
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Shop Game Day Essentials

Red SD logo and paw print waterless face tattoos
Waterless Gameday Face Tattoos $3.99
Clear tote bag with SD paw
Clear Tote Bag SD Coyotes $16.99
Red flag with SD logo and white South Dakota Coyotes lettering
Red USD Letter Flag $28.99
Red, White, and Black Small Nike Football
Red, White, and Black Small Nike Football $14.99
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Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800


DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200

Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800


DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200